Building Buzz
37signals, who are perhaps best known for Basecamp, have just posted an interesting blog post on how they built buzz in their early days. It’s a great look back at the origins of a company that now inspires a lot of other web design and web application companies. Not just in terms of the work they produce, but also in terms of their approach to running a business.
What the post highlights is how it is not always necessary to focus on what you do provided that the things you are doing are related to your primary activity. Ideas like the E-Commerce Search Report and Design Not Found offer an “in” to prospective customers.
I also subscribe to Seth Godin and one of the ideas he promotes is to always offer content. Seth has a new post on his blog every day (or thereabouts).
It takes a concerted effort to build buzz and drive business. The posts here at captured sparks have always been a little sparse, and mainly related to web development. From now, I will be making a concerted effort to post more.